Hocan Healthy: A Modern and Innovative Corporate Identity

Creating a Visual Identity that Reflects Hydrogen Health Technology

As a provider of hydrogen and oxygen health technology, Hocan Healthy has undergone a comprehensive upgrade in its visual identity. The new logo, designed by Guangzhou Cheung Ying Design Co. Ltd., is concise, modern, and full of technology. It not only serves as a symbol of the brand's coexistence of business and art but also enhances digital communication and strengthens brand awareness.

To create a consistent visual system, the logo and visual elements were designed in vector format, making them suitable for different sizes of digital and printed media. The necessary PMS color codes were provided for printed and digital media, ensuring accurate color reproduction. Additionally, RAL equivalents of these colors were selected for the interior space, creating a cohesive brand experience.

The design team, led by Creative Director Zhiji Dong and Designer Lu Gu, faced the challenge of effectively visualizing abstract ideas and capturing the brand's temperament and connotation. Through skillful use of positive and negative shapes, the logo represents the change process between water and hydrogen, while maintaining its recognizability in both two-dimensional and three-dimensional forms. Its flexible three-dimensional shape exudes vitality and possibility, reflecting the brand's commitment to innovation.

The project, which started in April 2021 and concluded in October 2021 in Guangzhou, was exhibited in November 2021. The new visual identity of Hocan Healthy presents a three-dimensional form, establishing a strong visual anchor that embodies the brand's belief in innovation and provides consumers with a modern and fresh visual experience.

This outstanding design has been recognized with the Bronze A' Design Award in the Graphics, Illustration, and Visual Communication Design category in 2022. This prestigious award is bestowed upon designs that exhibit outstanding creativity and resourcefulness, incorporating best practices in art, science, design, and technology. Hocan Healthy's visual identity contributes to improving the quality of life and making the world a better place.